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White
Papers
One World: One message
One World: One message- For companies desiring a systematic
approach to international product marketing, a ten point guide
to brand harmonisation is provided by Box Room’s sales
director, Angus Kindley.
Admirals & Flags.
Drawing comparisons from the age of sail, Kallik's CEO, Neil
Gleghorn, highlights new ways build stronger brands.
E = MC2
Using a variant of the world's most famous equation. Kallik's
CEO, Neil Gleghorn, explains how digital technology is
bringing major changes to brand management.
Streamlining the packaging production process with reference to
the automation of package labelling The
pharmaceutical industry depends on many automated
process-control and quality-assurance systems to ensure that
batch production is carried out repeatedly, reliably and
accurately. Yet it’s amazing to see how little automation and
control is applied when it comes to manufacturing the artwork
required to produce product labels. In this article I look at
the role of Automated Artwork Generation systems and examine the
quality, speed and cost reductions that can be achieved
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