Kallik’s new approach to asset management delivers long term artwork automisation
Marketing and compliance departments can now have greater control over their assets –from logos and images to labelling copy – and a roadmap to automated artwork generation, thanks to Kallik’s online Asset Repository. It is the most cost-effective way to lay the foundation for future automisation of the artwork and labelling generation. The practice of centralising the content in a web-based asset library and reusing those assets across all marketing and trade communications is saving businesses thousands, if not millions, of pounds.
Kallik’s Asset Repository is a easy to use web-based application that enables business divisions to share branded assets across their organisation, saving both time and money by driving out duplication. It also gives security and control over assets if they chose to change suppliers. What differentiates Kallik’s solution from others is that it forms the first step to automating artwork, capturing label content and ultimately using the assets to automatically generate artwork for labels, packaging and point of sale materials – in seconds.
A single source of truth
“We believe in having content that is a ‘single source of truth,’ says Kallik CEO Neil Gleghorn. “The original content can then be propagated to whatever communication channel you need and in whatever region or language it is required. The agility this offers when replacing an image, brand logo, address line or text phrase is where the real power lies. By changing the content or assets just once, you can populate all types of collateral at the touch of a button.”
Benefits for the regulated sector
For the regulated sector, Kallik’s solutions provide fully time-stamped audit trails. Links to the origin documents deliver the consistency and compliance required whilst empowering the user to effect mass labelling changes as and when regulatory statements change.
For more information contact Kallik on + 44 (0) 1827 318 100 or visit www.kallik.com
