Six-fold increase in artwork production with Kallik AMS – Jeff Carson, Director Enterprise Development, House of Cheatham, shares how.

Founded in 1924, House of Cheatham is one of the oldest continuing manufacturers of personal and beauty care products in America. But that does not come without its challenges. As a company, House of Cheatham were in desperate need of a cloud-based labelling and artwork management solution, to respond to an exponential increase in global regulatory requirements.

Upon choosing Kallik, House of Cheatham are seeing an 80% reduction in speed to market, with 10 weeks taken out of the process, and an average of 6-fold increase in the number of artworks created per year compared to the previous solution.

House of Cheatham’s Director of Enterprise Development, Jeff Carson, talks through the problems he has faced and solutions he has chosen, with Kallik’s AMS180 vastly improving the company’s artwork production.

What were the challenges you were experiencing in labelling data and artwork production?

Maintaining the latest versions of artwork files was becoming an increasingly serious challenge. We were missing key opportunities as a business every time a label change was required. A typical example we were experiencing was up to nine amends per artwork were needed before files could be approved and released to print. It was clear our data files were disjointed from the process and we really found it difficult as a business to keep up with the pace of change.

How did you look to resolve this ongoing issue?

We knew it was of paramount importance that we acted quickly and efficiently to adopt a solution, to not only stay compliant with new regulatory requirements but to remain competitive in the marketplace. We looked at several options but Kallik AMS180 was by far the most efficient and impressive choice. It was the perfect solution to minimise capital outlay on in-house IT resources and was the best fit for the business.

Since choosing Kallik, talk us through the impact it has had on your business?

It’s had a profound effect. The Kallik team immediately understood the requirements of House of Cheatham as a small to medium business and the ROI from the scalability and flexibility of the solution was remarkable; it gave us the exact functionality we needed. We knew when making the decision that Kallik were at least two years ahead of their nearest competitor using cloud technology.

What have been the key changes and benefits of using Kallik AMS360?

In the first year of implementing the solution, we processed 140 new artworks. This is in comparison to creating just 24 per annum before Kallik, which is obviously a huge and impressive increase. Following on from that, in our second year we increased this number to 400 with no additional resources, but in turn increased the accuracy of our artwork production and have taken significant costs out of the process. This is 17 times more artwork production capacity with zero increase in resources, which is a fantastic achievement.

When looking to create new artwork versions, we now as a company have complete confidence in creation processes and selecting the latest approved version to initiate projects. The correct version of the artwork is now always sent to the print supplier base.

How have House of Cheatham’s employees adapted to using Kallik’s cloud-based labelling and artwork management solution?

Staff now have more time freed up which allows them to work on additional added-value projects, and this has seen our output increasing, but with the same number of staff.

The solution’s benefit has been felt across the whole business, with our marketing project managers key advocates of Kallik’s AMS180 as they’re now able to drive projects with 100 per cent accountability.

With this solution in place, do you have plans to expand your process or business?

Absolutely. House of Cheatham is expanding the use of Kallik’s solution by using its Asset manager as a way of controlling and versioning its ingredient declarations. With such a huge, positive impact on labelling inventory and reducing stock levels, new labels can now be produced to an agreed critical path to ensure on-time delivery. We couldn’t be happier to have chosen Kallik and will look to have plans in place to progressing additional capabilities soon.

For more information on House of Cheatham, visit their website: www.houseofcheatham.com

Download the House of Cheatham Case Study here.

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