The cosmetics industry continues to experience strong growth across both established and developing markets. Factors such as an ageing population, the link society often make between image and success, plus improving global conditions supporting ‘discretionary spending’ are fuelling this growth. In competing for consumer mindshare, achieving brand and colour consistency is key for the cosmetics industry. There is also a need to demonstrate a clear link between product claims, marketing content and alignment with regulatory approved content.
Gaining regulatory approval to launch new products into a market is therefore an essential requirement across the cosmetics industry. Cosmetics manufacturers need to adhere to directives and legislation to ensure that product safety, claims and quality standards are met to avoid the risk of non-compliance. EU regulation requires cosmetics providers to nominate a ‘responsible person’ to maintain a ‘Product Information File’ (PIF) for each product placed on the market. In addition, each cosmetic product needs to contain contact details of the manufacturer, printed on the container and packaging – something that can often change as a result of M&A activity and/or use of Contract Manufacturing Organisations (CMOs).
The EU directive applicable to the manufacturer, labelling and supply of cosmetics and personal care products being EC 1223/2009 (sometimes called the ‘Recast’ Directive), most parts of which came into force in July 2013 requires performance claims to be proven in order to protect consumers. In the US, the FDA regulates cosmetics under the authority of both the Federal Food, Drug, and Cosmetic Act (FD&C Act) and the Fair Packaging and Labelling Act (F.P.& L.). In China, labelling requirements are regulated under GB 5296.3 for Cosmetic Labelling.
With overseas markets including China, Russia and India demonstrating strong growth, cosmetics providers need to ensure their products are capable of meeting export market requirements for labelling if they are to be successful in expanding market share. Whilst the need to ensure statements relating to product claims and safety information are accurately printed in localised script, this is only part of the challenge. Cosmetics companies also need to ensure the correct marketing imagery, translations and localised statements are aligned across all packaging and promotional materials to ensure brand consistency. The successful launch of any new product will require a solution that links all content for promotional materials back through to product elements.
Unlike the EU, certain markets such as India also operate a compulsory registration system for imported cosmetics products which includes a requirement for the label to carry the correct registration certificate number plus the name and address of the holder of the registration certificate. Russia requires a comprehensive list of attributes to be included on the label in Cyrillic script plus carry a mark of conformity as part of its registration process.
Accurate labelling is therefore an important aspect of bringing a new cosmetic product to market and avoiding costly delays and recalls. These laws and their related regulations are intended to protect consumers from health hazards and deceptive practices, and to help consumers make informed decisions regarding product purchase. To manage this process quickly and effectively, cosmetics providers need a labelling and artwork solution that makes it easy to capture, manage and disseminate labelling content across its global supply chains.
Kallik’s cloud-based solution simplifies the process of meeting regulatory driven labelling requirements both in home and overseas markets. The solution enables simple creation of labelling content from master documents (e.g. the PIF). All localised labelling content can be derived from and traced back to the PIF including that required for local market registration with each local variant and/or translated text being version controlled.
Kallik is consulting with cosmetic companies to help them understand and address the labelling implications of this new cosmetics regulation. Talk to us today.
For more information contact the team today to find out more.