As Marketing Director at Kallik, Kristina works to ensure that more regulated countries around the world can enable trust in their label and trust in their brand. Kristina has spearheaded successful marketing drives on both sides of the Atlantic in a successful career spanning nearly 15 years. This has included leading powerful market development initiatives at enterprise resource planning (ERP), enterprise asset management (EAM) and enterprise service management (ESM) software leader IFS. Before joining Kallik as Marketing Director in September 2019, Kristina held Head of Marketing/Marketing Director roles at Columbus, then Mind Foundry. An accomplished marketing professional, Kristina is experienced in all aspects of marketing that contribute to a company’s demand and lead generation. She thrives on challenging and changing peoples’ perspectives through the use of technology, social media and new media -applying creative ideas, quality writing, and tailored language.