Image is Everything, But Integrity is More Than Skin-Deep: Cosmetics White Paper
Today’s consumers have high expectations about the brands they buy from to be transparent about how and where they made their products, what goes into them, and what experience they can expect if they apply them.
In this white paper we explore the challenges currently facing the cosmetic industries and the steps businesses are taking to overcome them to cater to an evolving, more demanding customer base.
Quote from White Paper: "A 2019 survey by US market research firm NPD Group1 found that skincare brands pledging ingredient transparency are gaining new traction in the market. It discovered that over half of American women are seeking out skincare products claiming organic ingredients, while 46 per cent are choosing products without sulfates, phthalates and gluten - a six-point increase from 2017."