Kallik is thrilled to announce our sponsorship of England's rising cricket sensation, Sophie Ecclestone. Sophie is a left-arm spinner who plays for Lancashire, North West Thunder, Manchester Originals, UP Warriorz and England, renowned for her accuracy and economy.
This partnership, born out of shared values and aspirations, marks an exciting chapter for Kallik as they join forces with an athlete whose journey aligns seamlessly with the company's core principles: Pride, Performance, Pace, and People.
Gurdip Singh, CEO of Kallik, comments on the connection between Kallik and Sophie Ecclestone, stating, "Our goal is to become a world leader in our space, where performance is at the top of the agenda. We aim to create a lasting impact on the lives of the people who utilize our solutions. Our sponsorship of Sophie reflects our commitment to diversity, mental well-being, teamwork, and the immense pride we take in our work and our heritage."
In a world that places immense importance on mental well-being and teamwork, cricket is a sport that epitomizes the essence of Kallik's core values. Gurdip adds, "Ultimately, it's about the sense of fulfillment at the end of the day. Cricket, like Kallik, is a team sport where individual excellence is pivotal, and Sophie and the England team’s journey resonates with our commitment to teamwork and collaboration."
The decision to sponsor a female athlete in a historically male-dominated sport exemplifies Kallik's dedication to diversity. Gurdip adds, "We are keen to support a local team, showcasing our pride in our heritage while contributing to the increasing recognition of women's cricket. Sophie, as a trailblazer in her field, comes from a humble background, just like us. And we are now both taking on giants in our fields.”
Sophie Ecclestone's remarkable achievements as a spin bowler have already earned her major recognition with ICC Women’s Player of the Month and Emerging Player of the Year titles already under her belt for 2021 and 2018 respectively. Kallik is excited to gain insights from her experiences and benefit from her wisdom, reinforcing the significance of diversity, resilience, and trailblazing.
Ecclestone's journey mirrors the aspirations of Kallik, as she consistently shatters boundaries based on her accomplishments, deserving the support and recognition she receives. In this voyage of growth and triumph, she exemplifies Kallik's core values, built upon the four Ps: Performance, Pride, Pace, and People.
Sophie Ecclestone comments on the partnership: "I am delighted to announce my new partnership with Kallik as my back-of-bat partner for the next two years. It’s a proud moment for me to align with a market-leading brand that champions a strong company culture supporting and celebrating women in the workplace. I look forward to working with Gurdip and the Kallik team on some exciting initiatives throughout the partnership.”
As Kallik continues to transform the world of labeling and artwork management, this partnership with Sophie Ecclestone exemplifies that Kallik is not merely a software provider but a brand committed to positively impacting lives worldwide through our core values and principles.
