It’s no secret that the importance of supply chain traceability and transparency is increasing constantly, so much so that it’s becoming a business imperative for staying competitive. From ensuring compliance to managing recalls, companies need end-to-end visibility over every component of their operations. Yet, one area often overlooked is the artwork approval process.
Labeling errors or untraceable changes to packaging artwork can have serious consequences—misidentification of products, compliance breaches, and costly delays, not to mention the reputational damage and risk to lives. That's why more companies are recognizing that traceability starts with approval workflows.
At Kallik, we understand the importance of traceability and the need to close the visibility gap in labeling and artwork management, which is why we’re here to change the game!
Why Artwork Approvals Matter for Supply Chain Traceability
Before a product reaches the shelves, its label passes through multiple departments, each with their own requirements. Without a centralized system, these workflows become fragmented, undocumented, and difficult to trace. This creates blind spots that compromise supply chain integrity.
But you can eliminate this risk by bringing every step of the artwork approval process into a single, configurable workflow, ensuring full visibility and accountability across all stakeholders.
The Importance of a Label Audit Trail
Our partners at TEKLYNX emphasize the significance of maintaining a detailed label audit trail. In their blog post, they state: "A label audit trail is a reliable, consistent way of documenting changes made to label designs. Maintaining an accurate label audit trail reduces the risk of labeling errors and helps pinpoint the cause if they happen."
They further highlight that labeling mistakes are no small issue, noting that at least 40% of recalls published by the United States Food and Drug Administration (FDA) are due to labeling errors.
By implementing a cloud-based, end-to-end solution, you can ensure that every change is documented, every approval is tracked, and every label is accurate—thereby enhancing traceability and reducing the risk of costly errors.
How to Achieve End-to-End Visibility
Kallik’s end-to-end, cloud-based software, Veraciti, was designed with highly regulated industries in mind. Veraciti gives you complete control over the artwork approval process, with configurable workflows that reflect your internal structure—whether that’s a simple sign-off or a multi-stage route through marketing, legal, and regulatory. You can assign specific approvers at each step, and the system logs every action for full traceability. What’s key, is that it’s your choice! It can be completely adapted to meet the needs of your business.
Artwork can be reviewed directly in-platform, with tools for commenting, annotating, and highlighting specific layers or colours. These updates appear live, so multiple reviewers can collaborate simultaneously. All feedback is captured in an audit trail that’s locked down for integrity—while you can remove your own comments (with a required reason), other users' input is protected and cannot be altered, ensuring nothing slips through or is lost.
Built-in inspection tools highlight any changes between versions side by side, making it easy to review updates. And with the option of ‘pixel to pixel’ to compare visual assets at the pixel level, ideal for spotting graphical changes, or ‘text to text’ for detecting any variation in written content, its easier than ever to keep reviews error-free.
In addition, users must provide reasons for any rejections or changes, creating a clear record of decisions. You can also link order numbers to labels to ensure the right content is used for each product run.
Once approved, artwork is stored in the Asset Manager and made available for print at selected factories. Start dates can be scheduled, and outdated versions are automatically archived to avoid production errors.
Finally, Veraciti’s reporting dashboard gives you oversight across your entire process—showing approval times, identifying bottlenecks, and tracking project statuses to help you continuously improve.
No More Guesswork—Just Proof
By embedding traceability into the artwork approval process, Veraciti ensures that the right version of the right label gets to the right product, every time. Whether you're managing complex regulatory artwork for pharmaceuticals or multi-language packaging in consumer goods, Veraciti gives you the control and transparency needed for today's supply chains.
Want to see how Veraciti can make your labeling and approvals traceable from start to finish? You can read our free guide, A Supply Chain Director’s Guide to Labeling in 2025, for expert advice on how to future-proof supply chains with digital labeling and automation for end-to-end traceability. Alternatively, click here to book a demo or speak to one of our friendly experts by emailing enquiries@kallik.com or calling +44 (0) 1827 318100.
