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Unless you’ve been living under a rock for the last couple of years, you’ll have noticed the words artificial intelligence (AI) in the media almost constantly. AI stands as a beacon of innovation, reshaping the way we approach tasks across various industries. From healthcare to finance, manufacturing to retail, AI is making waves, revolutionizing processes and driving efficiency like never before. 

But what exactly is AI, and how does it work? 

Essentially, AI refers to the simulation of human intelligence in machines, allowing them to perform tasks that typically require human intelligence, such as learning, reasoning, and problem-solving. Through techniques like machine learning and deep learning, AI systems analyze vast amounts of data, identify patterns, and make informed decisions—all in a fraction of the time it would take a human.

You’ve probably heard of, or may have even used, ChatGPT. It’s a form of “Generative Artificial Intelligence” (GenAI) which utilizes state-of-the-art natural language processing (NLP) techniques to generate human-like text responses based on input prompts. Whether it's answering questions, generating creative content, or assisting with language translation, ChatGPT allows users to engage in meaningful conversations, automate customer support, or even generate marketing content.

This technology can be found transforming processes and ways of working in a wide range of industries. For example, in healthcare, AI is revolutionizing diagnostics and treatment planning, while in manufacturing, it's optimizing production processes and predictive maintenance. With each day, AI algorithms are constantly being refined and enhanced, paving the way for even greater advancements. With ongoing research and innovation, AI is poised to become even more beneficial, offering solutions to problems we may not have even imagined yet.

So how is AI making its mark in the world of labeling and artwork? 

Traditionally, the labeling and artwork migration process has been costly, time consuming and has involved errors and physical waste. Naturally, this often deters businesses from making the move from traditional methods to a digital management platform or moving from their existing platform to a new one. However, with the emergence of AI-powered tools like Kallik’s AToM (Assisted Tool of Migration), we are seeing a number of these issues being resolved.

AToM, the first of its kind in the labeling and artwork industry, leverages the power of AI to streamline the entire label and data migration process, from a variety of content sources, reducing manual effort and potential for errors. It works by extracting content labels or artworks in any format and generating intelligent templates with regulatory and brand logic included as standard. Further to this, AToM is also incredibly intelligent when it comes to identifying aspects of your content that may lead to errors and issues further down the line. For example, AToM can spot duplicate phrases and symbols when scanning families of labels or artwork and can remove them, ensuring you have an accurate, compliant, single source of truth available at all times. Aside from providing complete accuracy and regulatory confidence this also eliminates the need for manual intervention, saving time and reducing errors throughout the entire product lifecycle. 

It’s important to note that AToM is learning as it goes, constantly developing and growing and becoming more and more intelligent as it gets a better understanding of what it needs to do. For example, AToM will read a four line address as four separate phrase assets and a use intervention fixes this and tells AToM it’s one phrase over four lines. As a result, AToM will learn from this next time, ensuring that mistakes are never made and it becomes more efficient as time goes on.

But the impact of AI in labeling and artwork extends beyond just streamlining processes. It's about driving innovation, empowering businesses to stay ahead of the curve in an increasingly competitive landscape. Overall, we have found that time to market has improved by ~70%, operational efficiency is up by ~70% and migration accuracy has been improved by ~80%. While our competition tends to take months and sometimes years on migration, AToM does it in hours, setting a new industry standard that offers significant benefits for the industry.

What are the key benefits for businesses using AI for their labeling and artwork process?

One of our most recent customers, a major American consumer health company, that got to experience the benefits of AToM first hand, commented on the benefits of minimizing human touch in the labeling and artwork management process: “I think speed is one of the levers. I think the other critical lever eventually in this ecosystem is going to be that we minimize human touches. We, as a result, see a step change in proven inaccuracy of what gets published to the marketplace in terms of our portfolio of products and packaging labels.”

The key benefits of utilizing AI include:


  • Reduced total cost of ownership
  • Enhanced market competitiveness
  • Enhanced operational efficiency
  • Data insights and analytics
  • Increase in innovation index
  • Reduced environmental impact

AI is not just a buzzword

It’s clear that AI is a transformative force that's reshaping industries and driving progress. By harnessing the power of AI-driven solutions like AToM, companies can unlock new opportunities, streamline processes, and deliver exceptional results. The future of labeling and artwork is here, and it's powered by AI.

Ready to experience the AI revolution firsthand? Contact us today to learn more about how Kallik's innovative solutions can transform your labeling and artwork processes. Email or call  +44 (0) 1827 318100 and together, let's embrace the future of precision and efficiency with AI.

Want to know more about the future of labeling and artwork? Read our FREE guide, ‘Top tips for mastering enterprise labeling and artwork in 2024’ here.

Emma Jarrett
Emma Jarrett