Natasha’s Law: The Importance of Accurate Labeling in the Food & Beverage Industry
In highly regulated industries, label inaccuracies can have potentially fatal consequences. The food and beverage sector is no exception to this. Following the tragic death of a young girl in 2016, new legislation known as Natasha’s Law will be implemented on 1st October 2021, aiming to provide optimal transparency regarding all product ingredients by enforcing clearer labeling information.
Here, we take a look at these regulatory changes and the trigger behind them, the dangers of non-compliance and explain what can be done to drive better product labeling practices within the food and beverage market to keep consumers safe.
It is becoming increasingly clear that labels and packaging are no longer just part of branding, product identity and product differentiation. Labels contain essential information that can help to save lives, whether in the food industry or any other, and it is vital that these are as detailed as possible.