2020 was a year of complete uncertainty. Thrust into a continuous state of unknown thanks to COVID-19 and its worldwide impact, supply chains across the globe have been severely impacted. Access to the workforce has been diminished by quarantining measures worldwide, with productivity and accessibility to materials affected too. Businesses are looking to navigate this uncertainty and these new business challenges with as little impact as possible. This applies not just to during the coronavirus pandemic, but also after. Two major focal areas have emerged; cost optimization and consumer shifts.