In regulated industries, even a small piece of label text, like a warning, instruction, or product description, can carry major regulatory weight. Managing those phrases across product lines, languages, and regions is a complex task that demands precision, traceability, and consistency.

Veraciti’s Phrase Manager is built to meet this challenge head-on. It gives organizations a centralized, intelligent way to manage all the text that appears on their labels and artwork across every product, language, and market.

Let’s take a closer look at how Phrase Manager works and what it means for enterprise labeling.

What is Phrase Manager?

Phrase Manager is Veraciti’s powerful, centralized repository for managing all label-related text, known as “phrases.” A phrase can be anything from a regulatory warning to a dosage instruction, or even a product description, and Phrase Manager ensures each one is stored, organized, versioned, and approved with full visibility and control.

Phrase Manager is incredibly easy to use, accessible from the main Veraciti dashboard, it offers the ability to search the full library of standardized, approved copy using descriptions, keywords, asset numbers, and more. You can even browse by type and subtype with fully customizable categories based on individual business needs.

This structure makes it easier than ever to find exactly the text you need, whether you’re looking for a specific allergy warning, legal disclaimer, or ingredient list.

Full Version History and Change Control

Phrase Manager offers robust version control, so users can view previous versions of a phrase, see what's changed, when and by whom, and even compare versions using Veraciti's built-in comparison tool. This level of control ensures that businesses always have a traceable audit trail to ensure full compliance.

And there's no need to worry about changes being made by the wrong users. With customizable permissions, you get to decide which users can edit, approve, and translate phrases. Designed for global enterprises, Phrase Manager offers the ability to manage associated translations by language or region. 

When changes are made, they can either be saved directly or routed through an approval workflow, depending on governance policies and user roles, giving teams both flexibility and control while ensuring full traceability and transparency.

No Need to Fear Change

Making updates to a phrase in line with new regulatory requirements and need to identify all uses of a particular phrase? It's never been easier with Veraciti, simply run a “where used” search to identify where phrases appear across templates and then simply move, archive, or delete a phrase as needed and compare different versions with a single click. This makes Phrase Manager not just a storage tool, but an active part of your label and artwork governance process.

Why Phrase Manager Matters

Copy consistency is not just about branding; it's about safety, compliance, and speed to market. Here are just some of the ways Phrase Manager will transform your labeling and artwork process:

• Single Source of Truth: All approved text lives in one place. No more duplicate phrases, manual copy-paste errors, or wondering which version is current.
• Global Consistency: From North America to EMEA to APAC, teams can confidently use consistent, localized, and approved phrases that meet regional regulatory requirements.
• Version Control for Compliance: Audit trails, version histories, and approval logs make regulatory submissions and inspections far easier to manage.
• Faster Updates, Safer Labels: Need to update a warning across multiple SKUs or countries? With Phrase Manager, updates can be made centrally and reflected across all relevant templates via integration with Cloud Designer.
• Support for Growth and Complexity: Whether you’re expanding product lines, entering new markets, or updating due to regulation changes (like EU MDR or DSCSA), Phrase Manager gives you the structure and scalability to adapt quickly.

Make Phrase Management a Strategic Advantage

The idea of a Phrase Manager may seem simple, but its impact is game-changing. This isn't just a text repository, it's a strategic content hub that connects directly to label design, automates consistency, and reduces risk across your entire packaging operation.

If you’re ready to explore what a future-proof, end-to-end, fully digital labeling process looks like, book a demo with our team today and see how Veraciti™ can transform your labeling and artwork management. Alternatively, speak to one of our experts on +44 (0) 1827 318100 or enquiries@kallik.com.