Kallik vs BarTender - Which Labeling & Artwork Management Solution is Right for You?
BarTender by Seagull Scientific is a popular labeling platform that helps businesses design and print barcodes, RFID tags, and labels. While it offers both on-premise and cloud solutions, it remains primarily focused on label printing rather than full artwork and labeling management.
Kallik Veraciti, by contrast, is an enterprise-grade, cloud-native artwork and labeling management platform designed to digitize, automate, and standardize every part of the labeling and artwork process - from content creation to global deployment.
Kallik vs BarTender feature comparison
For more information on which solution might better suit your business, find our handy comparison table below:
| Feature | Kallik | BarTender |
|---|---|---|
| Solution Type | Full artwork and labeling management platform | Barcode and label design and printing software |
| Cloud Offering | Fully cloud-native SaaS platform | Cloud and desktop editions (BarTender Cloud & BarTender Software) |
| Scalability | Designed for large, global organizations in highly regulated industries | Mostly suited to small-to-medium sized businesses |
| Artwork Management | Complete end-to-end artwork creation and control | No artwork capabilities |
| Automation & Integration | Enterprise-grade automation and composability | Limited automation and integration |
| AI-Powered Tools | AI onboarding and workflow intelligence | No AI onboarding |
| Asset Digitization | Digitizes, reuses, and governs all assets | No asset digitization capabilities |
BarTender Overview
BarTender, developed by Seagull Scientific, is a leading barcode label design and printing software used across industries to create, automate, and manage labels, barcodes, RFID tags, and related assets. The solution is available as both on-premise and cloud-based software, including:
- BarTender Cloud – for designing, printing, and managing labels from anywhere.
- BarTender Software (Starter, Professional, Automation, Enterprise editions) – desktop versions providing different levels of automation and integration.
- Print Portal – a web-based application for printing labels from any device.
With estimated annual revenue of around $41.8 million, BarTender offers a flexible and cost-effective labeling platform, ideal for organizations that primarily need to print and manage labels without complex artwork or regulatory workflows.
| BarTender Pros | BarTender Cons |
|---|---|
| Easy to use for label and barcode creation | No artwork management functionality |
| Affordable and flexible pricing options | Not designed for large or highly regulated enterprises |
| Offers both cloud and on-premise deployments | Lacks compasibility and modular architecture |
| Web-based print portal enables remote printing | No AI onboarding or intelligent automation |
| Multiple editions (Starter to Enterprise) to suit various needs | Cannot digitize or reuse assets across global teams |
Kallik Overview
Kallik Veraciti™ is a cloud-native enterprise platform designed for end-to-end artwork and labeling management. It supports every stage of the process—from content creation and asset digitization to automated artwork generation and approval—helping global organizations ensure brand consistency, compliance, and speed to market.
Veraciti™ combines automation, composability, and AI-powered tools to deliver efficiency and scalability, particularly for large, regulated, or multi-market organizations. Unlike traditional labeling software, Veraciti™ integrates artwork and labeling within one intelligent ecosystem, enabling full control and visibility across teams, products, and geographies.
| Kallik Pros | Kallik Cons |
|---|---|
| Unified labeling + artwork platform (no silos) | More advanced than smaller businesses may need |
| 20+ years cloud expertise | Requires upfront change management to unlock full benefits |
| Robust regulatory compliance & approval workflows | |
| Supports factory printing and global rollouts | |
| Strong ROI for complex, regulated enterprises |
The Verdict
BarTender is a strong option for businesses seeking straightforward label design and printing capabilities at a competitive price point. It performs well for organizations focused solely on labeling operations without broader artwork requirements.
Kallik Veraciti™, on the other hand, is a comprehensive platform built for organizations aiming to digitize and scale their entire artwork and labeling process. For large, complex, or regulated enterprises, Veraciti™ provides the automation, compliance control, and global visibility that basic labeling software cannot offer.
