With digital labeling and artwork management taking the world by storm, the concept of connected packaging is reshaping how consumers create products and how industries manage and deliver their goods. But what exactly is connected packaging, and how is it making such a positive impact?

So What is Connected Packaging?

Connected packaging refers to the integration of digital technology into product packaging, allowing consumers to interact with the packaging using their smartphones or other devices. Technologies like QR codes and NFC (Near Field Communication) tags enable this interaction, providing access to a wealth of information and services with a simple tap or scan.

Which Industries Are Benefiting the Most?

While connected packaging is making waves across various sectors, some industries are experiencing particularly transformative benefits:

- Pharmaceuticals and Medical Devices: Ensuring medication authenticity and offering dosage instructions.
- Fashion and Retail: Enhancing shopping experiences with virtual try-ons and style tips.
- Consumer Electronics: Offering installation guides and troubleshooting support.
- Food and Beverage: Providing detailed nutritional information and freshness tracking.

The days of cramming information onto your packaging are over!

By scanning a QR code or tapping an NFC tag, consumers can instantly access detailed product descriptions in any language they need, meaning there are no longer language barriers when it comes to marketing products and no need to modify labels and artwork for each country. Whether it’s a medical device needing instructions for use or a food or beverage item needing an ingredients list, a QR code can provide five or fifty language variations without affecting the label or artwork. Not to mention the opportunities for traceability so that consumers can understand where their products have come from and how they were made - vital in this day and age with people valuing transparency more than ever.

This brings us on to the topic of sustainability and understanding where and how packaging was made and what materials were used. Sustainability and environmental consciousness are increasingly important to consumers and manufacturers alike. Connected packaging is playing a vital role in promoting proper recycling practices by providing consumers with detailed, easy-to-access information. Here’s how connected packaging is making a difference:

Clear Recycling Instructions:

Material Identification: Connected packaging can help consumers identify the different materials used in the product and its packaging. For example, a product might have components made of plastic, glass, or metal, each requiring different recycling methods.

Step-by-Step Guides: Scanning a QR code or tapping an NFC tag can lead to step-by-step guides on how to recycle each component. This might include instructions on how to separate parts, clean them if necessary, and where to dispose of them.

Localized Recycling Information:

Custom Recycling Guidelines: Different regions have different recycling rules and facilities. Connected packaging can provide localized recycling information based on the consumer's location, ensuring that the instructions are relevant and accurate.

Recycling Centers and Drop-off Points: Consumers can be directed to nearby recycling centers or drop-off points, making it easier for them to recycle correctly.

Educational Content:

Environmental Impact Education: Brands can use connected packaging to educate consumers about the environmental impact of recycling and the benefits of proper disposal. This can include data on how much energy is saved by recycling, how recycling reduces landfill waste, and how it conserves natural resources.

Interactive Content: Interactive elements such as videos, animations, or quizzes can make learning about recycling more engaging and memorable for consumers.

Encouraging Responsible Disposal:

Incentives and Rewards: Some brands use connected packaging to offer incentives for recycling, such as discounts on future purchases, loyalty points, or donations to environmental causes. By rewarding responsible behavior, brands can motivate consumers to recycle more consistently.

Social Sharing: Consumers can be encouraged to share their recycling efforts on social media, using hashtags or participating in brand-led campaigns. This not only promotes recycling but also builds a community of environmentally conscious consumers.

Tracking and Reporting:

Recycling Data Collection: Brands can collect data on how often consumers access recycling information and how they engage with it. This data can help companies understand the effectiveness of their recycling initiatives and make improvements.

Transparency Reports: By providing transparency reports through connected packaging, brands can show consumers the real impact of their recycling efforts, such as the amount of material recycled or the reduction in carbon footprint.

Example Scenario

A consumer buys a bottle of water with a QR code on the label. By scanning the code with their smartphone, they access detailed instructions on how to recycle the bottle. The instructions include steps to rinse the bottle, remove the cap, and place the bottle and cap in different recycling bins.

The consumer is directed to a nearby recycling center and given the option to join a rewards program that offers discounts for every bottle recycled. The brand provides educational content on the importance of recycling plastic and how it helps reduce environmental pollution. The consumer can track their recycling efforts and see the positive impact they are making through the brand's transparency report.

Get Ahead of the Connected Packaging Revolution

The connected packaging revolution is transforming industries by making product information more accessible, improving supply chain transparency, and promoting sustainable practices. By integrating digital technology into packaging, brands can create richer, more engaging experiences for consumers while addressing critical issues like authenticity, transparency, and environmental impact. As this technology continues to evolve, we can expect even more innovative applications that will further enhance the way we interact with products and brands.

Kallik’s cloud-based, end-to-end innovative labeling and artwork platform, Veraciti™, is well equipped to help customers implement connected packaging, ensuring seamless integration of digital technologies and enhancing overall brand engagement and compliance. Our software can be used to generate and print QR codes with ease, enabling organizations to get ahead and take advantage of the connected packaging revolution.

Want to Know More?

Why not speak to one of our labeling and artwork experts to learn more about how Veraciti™ can help your business to transform its product packaging process with the very best labeling and artwork management? Get in touch today at enquiries@kallik.com or call +44 (0) 1827 318100.

When it comes to mergers and acquisitions, enterprise organizations face a myriad of challenges when integrating new products into their portfolios. From streamlining product integration to ensuring regulatory compliance and managing complex audit processes, the task can seem daunting. However, with the right tools and strategies in place, organizations can navigate mergers with ease, ensuring a seamless transition and unlocking new opportunities for growth. Enter Veraciti, a trusted partner in label management solutions, dedicated to simplifying the complexities of mergers and acquisitions for enterprise organizations. That’s where our end-to-end enterprise labeling and artwork software, Veraciti, can help.

Streamlining Product Integration:

One of the biggest challenges in mergers and acquisitions is integrating new products into existing portfolios seamlessly. Veraciti offers a comprehensive suite of tools and features designed to streamline this process. From automated artwork generation to centralized label management, Veraciti enables organizations to bring 100 new products on board with ease, minimizing disruptions and maximizing efficiency.

Rapid Name Changes:

Veraciti makes it quick and easy to change company names, brand names and company ownership of brands,thanks to our Automated Artwork Generation (AAG) tool and label templates. Gone are the days of hiring a team to spend months manually changing labels and artwork if your company undergoes a re-brand or merger, instead you can execute name changes in as little as 10 seconds with Veraciti. AAG ensures accuracy by maintaining one single, company and/or brand name, approved address and logo, automatically updating hundreds of labels in minutes.

Streamlined Logo Management:

Veraciti simplifies logo management by vectorizing logos, regardless of their size variations. With only one copy of each asset, resizing logos becomes effortless without compromising quality. This centralized approach also makes logo management easier and more efficient.

Automated Inspection:

Veraciti significantly reduces the need for manual inspection by utilizing automation to increase accuracy. Unlike other platforms where each label must be opened individually for inspection, Veraciti allows for sample checks, saving time and resources while maintaining precision.

With Veraciti, companies can navigate all of the usual complexities that come with mergers and acquisitions with ease, ensuring swift and accurate updates across all products and labels.

Ensuring Regulatory Compliance:

With regulatory requirements becoming increasingly stringent, ensuring compliance across a diverse range of products is paramount. Veraciti's robust compliance management capabilities help organizations navigate regulatory complexities with confidence. By providing real-time insights into labeling requirements and facilitating bulk changes seamlessly, Veraciti ensures that organizations remain compliant with industry standards throughout the merger process.

Scalability Made Easy:

One of the key benefits of partnering with Veraciti is scalability. As organizations undergo mergers and acquisitions, the need for scalable solutions becomes more pronounced. Veraciti's cloud-based deployment ensures that organizations can scale their label management capabilities effortlessly, accommodating new products and expanding operations with ease.

Case Study: Aspen's Success Story:

A 20-year-old major surgical device manufacturer comprised of 18 acquisitions, recently turned to Veraciti to standardize label printing across all factories. During Veraciti's implementation, Aspen brought on two more companies, seamlessly integrating them into the original project with no time overrun. Thanks to Veraciti's cloud deployment, the enterprise was able to add new companies with ease, demonstrating the scalability and efficiency of Veraciti's solutions.

So there you have it - navigating mergers and acquisitions doesn't have to be a daunting task. With Veraciti's comprehensive suite of label management solutions, organizations can streamline product integration, ensure regulatory compliance, manage audit and approval processes, and scale their operations with ease. By partnering with Veraciti, enterprise organizations can navigate mergers with confidence, unlocking new opportunities for growth and success.

Want to know more about how Kallik can help you? Download our free guide on labeling and artwork trends in 2024 to get started on transforming your cosmetic labeling and artwork management. Speak to one of our labeling and artwork experts for more information by emailing enquiries@kallik.com, calling +44 1827 318100 or filling in the form here.

In today's fast-paced business landscape, the ability to adapt and evolve is not just a competitive advantage; it's a necessity. With consumer preferences shifting, regulatory requirements evolving, and market dynamics changing rapidly, organizations must be agile in responding to these challenges. Nowhere is this need for speed more evident than in the realm of label management, where updating thousands of product labels swiftly can make all the difference between staying ahead or falling behind.

Everyone’s favorite hot topic: Artificial intelligence

The traditional approach to label management, with its manual processes and cumbersome workflows, is no longer sufficient in meeting the demands of the modern business environment. Thankfully, the emergence of AI and automation has ushered in a new era of efficiency and productivity. Veraciti, a leading provider of label management solutions, has been at the forefront of this transformation, featuring automation and investing in AI to aid and streamline label and artwork management processes.

Kallik’s Assisted Tool of Migration (AToM), the first of its kind in the labeling and artwork industry, leverages the power of AI to streamline the entire label and data migration process, from a variety of content sources, reducing manual effort and potential for errors. It works by extracting content labels or artworks in any format and generating intelligent templates with regulatory and brand logic included as standard. Further to this, AToM is also incredibly intelligent when it comes to identifying aspects of your content that may lead to errors and issues further down the line.

Let’s talk automation: Automated Artwork Generation

Another of Veraciti's flagship offerings is its Automated Artwork Generation (AAG) function. AAG dynamically assembles the chosen pre-approved content. By using intelligent pre-approved templates to automatically generate the artwork or label, the need for human input is removed, reducing the risk of errors as well as rapidly decreasing project completion times. Labels or artworks are created within seconds rather than days or weeks. This revolutionary technology not only accelerates the label design process but also ensures consistency and accuracy across all product labels - which is a huge improvement compared to traditional methods.

Speed without compromising on compliance with the ‘Where Used’ function

But speed alone is not enough; organizations must also ensure compliance and consistency in their label management processes. The ‘Where Used’ function is a key feature in helping to maintain compliance while also increasing speed-to-market. It has the ability to identify specific components and recognize every artwork or label where they have been used previously. With ever-changing regulations, this makes the process of making bulk changes to icons, images and phrases seamless, both facilitating and accelerating the process of achieving regulatory compliance. Whether it's updating warnings to meet FDA labeling requirements or incorporating new branding elements, the 'Where Used' function ensures that every change is implemented efficiently and accurately.

Change 10,000 product labels in just 14 days rather than six months

In a world where every second counts, efficiency is paramount. One Kallik customer using Veraciti updated 10,000 product labels in 14 days gain a significant competitive advantage, allowing them to respond swiftly to market demands and stay ahead of the curve. With Veraciti's AI-powered solutions and innovative features like AAG and 'Where Used,' organizations can unlock new levels of efficiency and productivity, enabling them to thrive in today's fast-paced business environment.

Want to know more about how Kallik can help you? Whether you’re in the food and beverage, pharmaceutical, medical device, chemical, or even the cosmetic industry, our experts are ready to help you transform your labeling and artwork management with the help of our innovative software, leading the way in the labeling and artwork software space. Get in touch today to see what we can do for you at enquiries@kallik.com or call +44 (0) 1827 318100.

As Brexit unfolded, the packaging and labelling industry experienced a seismic shift in regulations. Manufacturers and distributors scrambled to adapt to new requirements governing product packaging, labelling, and artwork. In this blog, we explore the ways Brexit has impacted the industry so far and look at how businesses are still adapting today. We also look at how you can prepare your business for future regulation changes to ensure you’re staying compliant and ahead of the curve.

Brexit's Impact on Packaging and labelling:

Brexit brought about significant changes in regulations governing product packaging and labelling in the UK. With the UK's departure from the EU, businesses faced a slew of challenges and uncertainty, including navigating customs checks, tariffs, and country-of-origin labelling requirements.

Even now, there is uncertainty surrounding the UKCA and the latest Windsor Framework Regulations which will see the introduction of a ‘UK Only’ label for pharmaceuticals but not medical devices that contain pharmaceutical products like an inhaler. Moreover, the need to comply with UK-specific regulations alongside existing EU standards added complexity to an already intricate regulatory landscape.

Changes in Regulation: With the UK leaving the EU, there have been changes in regulations governing product packaging and labelling. UK-specific regulations now apply, and businesses must ensure compliance with both UK and EU regulations if they are trading in both markets.

Customs and Tariffs: Brexit has introduced customs checks and tariffs for goods moving between the UK and the EU. This has implications for product packaging as businesses may need to include additional information for customs purposes.

Country of Origin labelling: Products manufactured in the UK now require clear labelling to indicate their country of origin. This is important for both domestic and international trade, as it impacts tariffs and trade agreements.

Product Standards and Certification: UK businesses exporting to the EU must comply with EU product standards and certification requirements. This may necessitate changes to packaging and labelling to ensure that products meet EU regulations.

Changes in Import/Export Documentation: Brexit has introduced new documentation requirements for importing and exporting goods between the UK and the EU. This includes changes to paperwork such as customs declarations, which may need to be reflected on product packaging.

Health and Safety Regulations: The UK has the authority to set its own health and safety regulations post-Brexit. This may result in changes to labelling requirements to ensure compliance with UK-specific regulations.

Language Requirements: Products sold in the UK may no longer be required to have labelling in multiple languages as mandated by EU regulations. However, businesses exporting to the EU will still need to comply with EU language requirements.

Packaging Waste Regulations: The UK has its own packaging waste regulations separate from those of the EU. Businesses may need to adjust packaging designs to comply with UK-specific waste management regulations.

Product Marking: The UK has introduced a new UKCA (UK Conformity Assessed) marking to replace the CE marking for certain products sold in Great Britain. This change may require updates to product packaging and labelling to reflect the new marking.

Data Protection and Privacy: Changes in data protection laws post-Brexit may require adjustments to packaging and labelling to ensure compliance with UK data protection regulations, especially regarding the handling of personal data.

These changes are only some of the key areas where Brexit has impacted the labelling, and artwork of products sold and manufactured in the UK and there are still new regulations emerging even now in 2024. For example, the new Windsor Framework Regulations on the requirement to mark products as ‘UK Only’ will commence in January 2025. As a result, it is crucial for businesses operating in the UK market to stay informed about evolving regulations and to be prepared for further changes. If there is one thing that Brexit and its aftereffects has taught us, it’s to be prepared with a system that can handle mass changes with ease.

Adapting to Regulatory Changes with Veraciti™:

Now let’s talk about how to prepare your business for any future regulatory changes that may be on the horizon and could cost your organization a lot of time and money.

Bob Tilling, Kallik’s VP of Global Sales, explains how Veraciti™ can take the stress out of mass labelling and artwork changes. “Amidst the chaos, Veraciti™ has proven to be a reliable partner for businesses seeking to navigate the evolving regulatory environment post-Brexit. Leveraging its cutting-edge technology and expertise, Veraciti™ offers a comprehensive solution to ensure compliance and mitigate risks associated with regulatory changes.”

“Through features like 'Where Used' and Automated Artwork Generation, Veraciti™ empowers companies to make mass changes efficiently while ensuring compliance and accuracy. Additionally, Veraciti™'s label templates and Cascade feature significantly reduce errors and streamline the approval process, ultimately enhancing speed-to-market and reducing costs. With real-time updates, seamless integration supported by AI and 24/7 support from our experts on the Kallik Service Desk, you can navigate regulation changes with complete confidence thanks to Veraciti™.” Bob explains.

Brexit has undoubtedly reshaped the regulatory landscape for the packaging and labelling industry in the UK. However, with the right partner by their side, businesses can navigate these changes with confidence and ease. Veraciti™'s adaptable solutions empower businesses to stay compliant, meet deadlines, and thrive in a post-Brexit world.

Are you struggling to navigate the complexities of post-Brexit regulations? Download our FREE guide on navigating the new Windsor Framework regulations to stay ahead of the curve. Speak to one of our labelling and artwork experts to learn more about how Veraciti™ can help your business thrive in a rapidly changing regulatory environment. Get in touch today at enquiries@kallik.com or call +44 (0) 1827 318100.
 

With operations spanning across different time zones and locations, global businesses require assistance that transcends geographical boundaries and operates around the clock. This is where cloud-based software really shines. With a remote 24/7 service desk that can instantly be accessed anywhere across the world at any time, keeping your business running like clockwork has never been easier thanks to the cloud.
 

Let's look at the pros of the globally accessible, around-the-clock support available through cloud software and how it can transform the way businesses operate.
 

Benefits of Using Cloud-Based Software service desk:

Standardized support: Cloud-based support systems ensure a standardized service by ensuring that all users worldwide are consistently operating on the same version of the system. This uniformity simplifies the support process, as there's only one common product and method of operation to address. With cloud software, updates are automatically applied to all users, eliminating the challenges of assisting customers on different versions. This standardization streamlines support efforts, making it easier to provide efficient assistance to users across the globe.

Resolving Critical Issues Off-Hours: Emergencies don't adhere to traditional office hours. Around-the-clock support ensures that businesses can address critical issues promptly, even during weekends or holidays, minimizing downtime and potential losses.

Supporting International Clients: With a global clientele, businesses need support services that align with their diverse operational hours. Accessible support enables seamless communication and assistance for clients worldwide, fostering strong relationships and trust. There’s no need for various service desk teams dotted around the world, with one harmonious team based in the same location offering support to clients thousands of miles away. No matter where you’re based or where your provider is based, you get the same fantastic service.

 

Veraciti's 24/7 Global Support:

At Kallik, we understand the importance of providing uninterrupted support to our clients. Our global service desk is available 24/7 through various channels, including phone, website, email, and live chat. We've streamlined the process of seeking assistance through an easy-to-navigate form, allowing you to convey the impact on your production, thereby prioritizing critical issues efficiently. Whether you're in London or Los Angeles, Sydney or Singapore, our dedicated professionals are available around the clock to assist you. With our global reach, you can access support whenever you need it, regardless of time zone differences.
 

Multiple Channels for Convenience

We understand that every customer has their preferred mode of communication. That's why we offer multiple channels to reach our service desk, including phone, website, email, and live chat. Whether you're on the go or in the office, getting in touch with us is effortless and convenient.
 

Streamlined Ticketing Process

Our streamlined ticketing process ensures that your issue is addressed promptly and efficiently. With an easy-to-navigate form, you can provide us with all the necessary details upfront, including the impact on your production. This helps us prioritize your ticket appropriately and expedite the resolution process.
 

Transparent Communication

Once you've created a ticket, our system ensures transparent communication and efficient resolution. You'll receive an email acknowledging the creation of the ticket along with a unique ticket number. With our easy-to-use Kallik Service Desk portal, you can track the progress of your ticket, ensuring visibility and accountability.
 

Proactive Engagement

Our service desk team doesn't wait for you to reach out—we're proactive in our approach to resolving issues. We'll provide regular updates via email, informing you of any actions taken on your ticket. If further information is required, we'll reach out promptly, ensuring a swift resolution to your issue.
 

Empowering Self-Service

Through the Kallik portal, you have the power to manage your support cases with ease. You can filter your cases, add comments, and track the status of your tickets—all from one centralized platform. Our goal is to empower you with the tools and resources you need to resolve issues independently whenever possible.
 

Worried About Not Having a Local Service Desk?

Some organizations may have concerns about receiving support from a team located remotely. However, our global service desk team is equipped with the expertise and tools necessary to provide exceptional assistance, regardless of geographical proximity. With prompt responses, personalized attention, and a commitment to customer satisfaction, our service desk team ensures that distance is never a barrier to quality service. 
 

The Stats Speak for Themselves:

In February 2024 alone, the Kallik Service Desk team achieved fantastic SLA (service level agreement) compliance rates. With 100% response and resolution rate for severity 1 incidents, closely followed by 100% for response and 95.65% for resolution for severity 2 incidents.. What’s more, the team’s average response time ranged from just 11.5 to 14 minutes depending on the severity of the incident. Internal quality checks on the team’s ticket management resulted in an average compliance score of 93%.

Despite serving Veraciti users scattered across the globe, he geographical distance between our Service Desk and our customers posed no issue, as our team efficiently resolved incidents and provided top-tier support with ease.
 

Benefits of 24/7 Support:

Having service desk that offers 24/7 support brings many benefits, including:

• Increased operational efficiency
• Minimized downtime and disruptions
• Enhanced customer satisfaction and loyalty
• Improved productivity and business continuity

In conclusion, choosing a cloud-based platform like Veraciti that offers 24/7 global service desk support means unparalleled accessibility, convenience, and efficiency. With multiple channels for communication, a streamlined ticketing process, transparent communication, proactive engagement, and empowering self-service options, we're committed to delivering exceptional support experiences to our customers worldwide. So, if you’re looking to move to a cloud-based platform but you’re worried about the level of support you might receive, rest assured that fantastic service is far easier to achieve with the cloud, no matter where you are in the world.

Want to know more?

Whether you’re in the food and beverage, pharmaceutical, medical device, chemical, or even the cosmetic industry, our experts are ready to help you transform your labeling and artwork management with the help of our innovative software, leading the way in the labeling and artwork software space. Get in touch today to see what we can do for you at enquiries@kallik.com or call +44 (0) 1827 318100.

In this guest blog, a key Kallik partner at professional services firm Kalypso shares their perspective on the importance of integration in the modern enterprise.

Why does integration matter?
 

If you don’t do integration right, you are failing to truly maximise the investment you have made in enterprise software, in the sense of leaving too big a gap between two very important business functions. Let’s back up a little so I can show you the basis of my understanding a little better. 

Kalypso is an Ohio-based consulting firm focused on helping clients to improve productivity and boost innovation. To that end, we’ve found the Kallik system a highly useful tool in our armoury, especially in the packaged goods sector. 

This is because packaging integrity and brand identity are becoming more and more important in this market, for all sorts of reasons – compliance being very important, of course, but many of these companies’ leadership see the need for integration between all the elements in their systems. And a lot of the time, we encounter two sorts of enterprise IT systems in those customer environments: the central corporate platforms, the Oracles and the SAPs, the classic Enterprise Resource Planning (ERP) suites at one end of the scale and at the other, the PLM, the Product Lifecycle Management applications, which can sometimes be from the same suppliers. 

Generally speaking, the first set of systems is there to take care of the overall business – to process orders, handle the finance side, and so on. At the other end of that spectrum, we have the smaller PLM solutions, whose main job is to manage the integration of product design. This is a very typical snapshot of a lot of the consumer goods as well as regulated industries, I think you’ll agree.

Where does integration come in? It comes in when you want to marry the two sides up – when you want to connect the data that is in the ERP system with what you have in the PLM system so as to have a properly unified single source of truth for all your product information. It is probably worth saying at this point that the tool we use to help bridge the gap between the ERP and the PLM sides of the business - by working with our PLM assets on artwork and labelling content which is then integrated to ERP - is, the Kallik Veraciti™ Labeling and Artwork Platform, which we are happy to see is fully compatible with the leading products in both sectors.

A new systematic way of working
 

But there are challenges on the way to achieving that desired integration – a lot of them. We can start with the human one. A lot of teams outside the IT side of a business can often end up resisting what they feel are ‘monolithic’ attempts to unify all their data and workflows: you find quite typically that the IT department want everything in SAP, which can be difficult for some people in the business given the complexity of that very rich system. 

That’s sometimes compounded, in our experience, by the artwork side of the house not being too keen on being expected to work with PLM-style systems, either. Sometimes, you find the artwork team is just not really that convinced of the value of working in a systematised way, be that with ERP or PLM. The next level up in terms of integration challenges is the technical aspect of the integration (between ERP, PLM and artwork and labelling). 

To make that work, you have to be very sensitive to the architecture underpinning the proposed joined-up system you want to see emerge here. The key here is the old adage of KISS – it really does pay to Keep It Simple (Stupid). In the past, the technical elements of an integration project might be much more nuts and bolts, to do with making two non-standard or niche systems talk together. That’s less of an issue now, as so many organisations have standardised on SAPs and Oracles, for both ERP and PLM, as well as SQL RDBMS. So the main face of integration now is that overall architecture side, we are finding. Beyond human/cultural issues and possibly technical/compatibility hassles, what other challenges are there to effective integration around the packaging and labelling process? We find the final one to often be around business process integration. How does a business process around packaging, artwork and labelling management need to be adapted for seamless integration of data to take off?

The human factor (redux)
 

To some extent, this hearkens back to the people issue I mentioned, but at a level of greater complexity. There are often big changes here in the work styles and daily activities of team members that need to be carefully thought through and sensitively handled; get this stage wrong and your whole effort may end up going nowhere, frankly. Make sure you build in time for people to get used to new ways of working with artwork and labelling post the introduction of an integrated process via Kallik, is my advice. And we all may have to. 

In the past 20 years or so we here at Kalypso have seen more and more parts of our customers having to get to grips with integration, which is now touching more and more highly creative people who haven’t been asked to deal with this sort of technology before. We need to help them get used to this and get comfortable first if we want to get the main benefits of integration here: better throughput and efficiency. No pain, no (lots of) gain? It’s easy to lose sight of why we’d want to put in efforts around integration. 

The truth of the matter is that there is a huge value to be gained, despite these challenges. I always point to the Kalypso customer that implemented integration via Kallik and realised a 40% improvement in turnaround due to saved time and errors as the proof point as to why we want to do this. And if we can not just produce accurate artwork assets quicker but re-use those assets throughout the enterprise, then that’s also promoting efficiency as we are clearly not re-inventing any wheels any more.

My final comment, then, is that for any sort of company that has a lot of investment in packaging and labelling, that needs to get them right or done better, integration – for all the organisational, and, to a lesser extent these days, technical challenges it creates, it really does have to be the face of the future. I wish you good luck with all your integration efforts!

Want to know more? 

Whether you’re in the food and beverage, pharmaceutical, medical device, chemical, or even the cosmetic industry, our experts are ready to help you transform your labeling and artwork management with the help of our innovative software, leading the way in the labeling and artwork software space. Get in touch today to see what we can do for you at enquiries@kallik.com or call +44 (0) 1827 318100.

A persistent challenge in highly regulated industries is getting the right label on the right product at the right time. Ever-changing regulations can make this a long and arduous task, particularly when these companies maintain the usage of outdated manual labeling and artwork management processes. It is clear that the introduction of an automated system can provide value, but the question is: how?

A quick thought experiment...

Consider a designer taking 30 minutes to create a label at $40 an hour. 1000 labels would cost $20,000 to produce conventionally. Not only can Automated Artwork Generation save $1000’s by producing labels quickly and automatically, it will get it right the first time too. This is a great advantage when it comes to responding to regulatory changes, making label changes a much more straight-forward, clean process. Furthermore, this method vastly minimises the risk of recalls, which can incur massive costs in high-stakes industries. In fact, we’ve found that in the case of many of our customers, automation has allowed organisations to reach an average label and artwork generation time of well under 60 seconds.

Real-life results

Throughout 2020, we at Kallik were able to capture highly impressive Veraciti™ user data. User data improved as the year went on, as a result of continuous development in Veraciti™ tools and technology. This, in combination with our release of Project Brief Manager 3, has allowed us to achieve spectacular results, such as a 50% reduction in project completion time at a major life science company. The very same tools and technology that delivered this incredible reduction simultaneously handled a 27% increase in the number of labels or artworks being generated by Veraciti™.

Of course, the migration of our solution to AWS has also been paramount in maximising these benefits. The added speed and security which the AWS cloud provides has aided our customers in countless ways, with enhanced resilience, full compliance with ISO/IEC standards, GxP requirements and data privacy, these benefits have had a knock-on effect.

Through the adoption of our automated platform, a leading medical device company can now process a typical monthly workload of over 8,000 artwork creation jobs at an average rate of one job per 37 seconds, in turn cutting average label and artwork project completion time from 52 to just 26 days. A major chemical company, meanwhile, has seen artwork generation times slashed by 75% over a four-month period to an average of just 12 seconds per artwork generation, with another in the oil & lubricants sector reaching just 3 seconds per task.

Innovative automated artwork and label management is the way forward

Organisations in highly regulated industries who are adopting automated artwork and label generation in favour of using manual processes or outsourcing design work to third parties are seeing major time and cost reductions. Through further investment and innovation, we hope that our Veraciti™ statistics will reflect these advantages even further as 2021 progresses. We are committed to providing our customers with optimal efficiency and results.

Beyond helping companies in highly regulated industries get to grips with disparate labelling and artwork processes, our findings also demonstrate the benefits of automation scale over time and as organisations grow their operations. Many of these organisations have traditionally employed third-party designers to create and amend artwork and labels to great expense, with these assets numbering in the thousands. The cost efficiencies for bringing these operations in-house and introducing automation are clear.

Automation has a critical role to play for industries such as medical devices, pharmaceuticals, chemicals, cosmetics and food & beverages, where regulations are tight and mistakes can have serious effects on brand reputation or consumer health. 

As we have seen with the rush to comply with EU Medical Device Regulations and the potential regulatory shifts of a prospective Brexit deal, the agility and centralised control of a dedicated artwork and label management solution has become a necessity for businesses rather than simply a nice thing to have; automation is the future of efficient and reliable label and artwork management.

Highly regulated industries are continually being hit with more stringent rules and changes, particularly when it comes to their artwork and labels. As product portfolios grow and businesses penetrate new markets, it becomes increasingly difficult to identify and respond to the changes that these new regulations entail in a timely manner. 

This has a subsequent impact on speed to market, for both new and existing products, and can also result in product recalls if this process is handled inadequately. While your business needs to get products to market quickly to remain competitive, it is essential that this process is also quality-driven in order to maintain regulatory compliance.

Basic artwork management is not enough

Historically, there has been a major focus within these markets on artwork management, where artworks are approved, stored in an asset manager and version controlled. However, Gartner notes that ‘what has typically been called labeling and artwork management in the past is only artwork management that governs artwork activities for the final product packaging’. 

Enterprise labeling and e-labeling technology has subsequently emerged to ‘address the distinct needs of specialized labeling, product traceability and transparency’. It has become increasingly clear that an artwork management system is not enough to achieve speed to market. 

Enterprise label management will take your business to the next level in terms of speed to market and compliance. More and more businesses are discovering the benefits of a single, end-to-end enterprise labeling and artwork management (LAM) solution that both encapsulates and compartmentalizes the entire labeling process. Compliance is guaranteed through the ability to access audits from every step of the process, identifying problems instantaneously and preventing long-term issues such as recalls or wider compliance shortfalls.

In a highly competitive business world, the ability to quickly locate labels affected by regulatory changes and make swift amendments to them is of greater significance than ever for companies that operate on a global scale. When thinking about sharpening your label and artwork management process to drive business growth, there are three key areas to focus on:

1. Structure your data to drive traceability and quality 

In order to appreciate the value of managing and structuring your data correctly, it is helpful to consider the consequences of not doing this. Imagine that you have 10,000 products in your portfolio, and 50% of these are sold in a market where you are required to place a specific regulatory symbol on all labeling. The regulator requires you to use a different version of this symbol and you have 6 months to implement this change across all of your products. How easy would it be to find all labels and artwork which use the old symbol, update them with the new symbol and send them for approval? For most organisations, just the task of finding the impacted artworks alone can take months, due to the fact that their data structures do not allow this traceability.

Data needs to be structured in a way that allows the individual elements of an artwork or label to be managed independently of the artwork itself. Phrases, translations, symbology, imagery and all other aspects of the label need to be individually stored in centralized asset and phrase managers. This enables version control of each constituent part, as well as the ability to pre-approve each component, so you know that you're building your label with correct and compliant data. The value of this method of label data storage cannot be overstated, as it provides a basis for simplifying and optimizing the rest of the labeling process. It enables common components to be standardized and reused across all artwork and labels, and getting the data right upfront means the artwork creation process is much smoother.

2. Enable collaboration across the value chain

Once all of your label components are contained within a single location, the relevant data can be structured into a label dataset. At this stage, you can select each of the components (images, phrases etc) that your label requires and determine where they appear with the confidence that each component has already been pre-approved. 

Collaboration is key here; stakeholders across various teams such as product, marketing, regulatory and legal may be required to contribute to the label dataset. Automated routing should be in place to ensure that the people who need to give their input or approve artworks are given the opportunity to do so. Furthermore, the system you use for this needs to be readily available across the globe with 24/7/365 uptime to ensure that all timezones are catered for; cloud hosting makes this possible. 

Preventing delays at the artwork creation and approval stages is paramount to speed to market, and digitizing the data collation and approval process ensures that new artworks get to the relevant approvers as soon as possible. If the data is correct the first time and it goes straight to the people who need to see it, your new label will require far fewer rounds of approval. Speed to market is not just about how quickly the label itself is changed; it is ensuring that approvals are correctly executed the first time around too.

3. Automate traditionally manual & time consuming processes

Of course, speed to market can be improved beyond centralizing the process to one end-to-end system. Having all of your labels in a central location is one thing, but finding every label that uses a specific component is another. 

The enterprise labeling solution you choose needs to enable you to easily identify all labels that are affected by changing regulations. Take the example of the post-Brexit change from the CE mark to the UKCA mark on products sold on the UK market: the affected labels can be identified automatically through setting a simple search criteria. Perhaps in this instance the search would include (1) All UK labels (2) containing the CE mark component. This sort of search function can return search results in a matter of seconds, giving your company an accurate representation of the task at hand. 

Apply this process to tens of thousands of affected products that would otherwise need to be identified manually, and the value of this function becomes very clear - even finding just 100 impacted labels manually is an incredibly time-consuming process. In the pursuit of speed to market, the ability to easily locate labels with any given components is essential regardless of your company size.

Another clear way to speed up the process of getting a product to market is to automate artwork creation. Many businesses outsource their label artwork to external design teams, disconnecting an otherwise streamlined, end-to-end process. In the case of technical labels predominantly found in the chemical and life science industries, labels can be generated completely automatically with the right LAM solution; once the relevant components are chosen, the software will create the label for you using pre-defined templates. New artworks can be created in seconds, instead of weeks.

Digitizing your labeling and artwork management process will support revenue growth
 

An intelligent enterprise labeling and artwork management solution provides numerous competitive advantages across highly regulated industries. Kallik’s market leading solution, Veraciti™, is already helping our customers across medical devices, chemicals, cosmetics and food & beverage industries achieve huge efficiencies in their labeling processes. At Kallik, we’ve seen our customer’s project completion times cut in half, with an average label and artwork generation time of less than 60 seconds, monumentally improving speed to market. Find out more about our impressive statistics here.

Medical device manufacturers, pharmaceutical firms, chemical and cosmetics companies use Kallik to deliver trust in their labeling, confidence in their brand and integrity in their process. If you want to find out more about how we can support your label and artwork management transformation in your business, please get in touch at beth.peckover@kallik.com. We’d be more than happy to help.

In a world where regulations tighten, consumer demands evolve, and sustainability takes precedence, the Labeling and Artwork industry is undergoing a profound digital transformation. Our comprehensive guide (Top Tips: Your Guide to Mastering Enterprise Labeling & Artwork in 2024) delves into this revolution, offering insights from industry experts and real-world success stories that highlight the crucial role of digitalization.
 

Embracing the Digital Revolution

The shift from traditional processes to cloud-based, automated platforms in labeling and artwork management (LAM) has become a strategic imperative for organizations navigating regulatory complexities and adapting to changing market landscapes. Cloud-based solutions have emerged as the cornerstone, enabling global collaboration, instant updates, and enhanced security. According to Gartner, by 2025, an estimated 85% of businesses will have adopted cloud-based technologies into their daily operations—a trend that's reshaping the industry's standards and capabilities.
 

The Power of Artificial Intelligence and Automation

Integrating AI-driven systems has revolutionized accuracy and speed in LAM, significantly reducing errors and facilitating swift adaptations to regulatory changes. Automated artwork creation and modification, often taking just seconds, have replaced weeks of manual revisions. The transformative impact of AI isn't just about efficiency; it's about achieving complete regulatory compliance and instilling confidence in labeling accuracy.
 

Template Technology: A Game-Changer in Efficiency and Compliance

Template technology offers agility, scalability, and compliance, leading to significant cost savings and ensuring precision in label and artwork management. Its impact extends beyond financial implications, playing a vital role in regulatory adherence, particularly in critical industries like healthcare.
 

Prioritizing Personalization and Sustainability

The demand for sustainable packaging and labeling is at an all-time high. Digital platforms are enabling businesses to swiftly adapt to eco-friendly practices through customizable, pre-designed templates, ensuring operational fluidity while meeting sustainability goals.
 

Looking Ahead to 2024

As we move further into 2024, the evolution of LAM continues to be driven by digital innovation. The strategic adoption of cloud-based solutions, AI integration, template technology, and a focus on sustainability is shaping the future of enterprise labeling and artwork management. This digital transformation isn't just an upgrade—it's a fundamental revolution that propels businesses toward operational excellence and unwavering precision in a fast-paced global marketplace.

Your Next Step in Mastering LAM

If you're eager to learn more about the digitalization of labeling and artwork or seek guidance on enhancing your LAM process, our comprehensive guide offers expert insights and success stories to guide your journey. Download the full guide here and take the first step toward mastering enterprise labeling and artwork in 2024.
 

For personalized advice and assistance tailored to your business needs, speak to a Kallik expert today by emailing enquiries@kallik.com. Your journey toward a more efficient, compliant, and sustainable LAM process begins here.
 

Download the full guide for expert insights and success stories in mastering Enterprise Labeling & Artwork in 2024.