AI is everywhere. Or at least, that’s what many software providers would have you believe. From marketing buzzwords to bold claims, artificial intelligence has become the go-to label for anything vaguely automated. But here’s the truth: most of what’s being passed off as AI simply isn’t.

At Kallik, we believe in calling a spade a spade—and calling AI “AI” only when it’s actually intelligent. With our AToM (Assisted Technology for Migration) tool, we’re not just talking about AI. We’re using it. And it's already transforming how global organizations handle label and artwork migration by significantly streamlining the migration process that often prevents businesses from making the switch.

In this blog, we’ll cut through the noise, explain what AI really means, explore its transformative potential in the labeling and artwork process, and show why investing in true AI is no longer optional, but essential for staying competitive and compliant.

Recognizing What AI Really Is (And Isn’t)

AI, at its core, is about machines mimicking human intelligence to solve problems, recognize patterns, and make decisions all while learning and improving as they go. This includes technologies like:

• Natural language processing (understanding human language)
• Machine learning (learning from data patterns)
• Computer vision (interpreting visual inputs)
• Predictive analytics (forecasting future outcomes)
• Optical Character Recognition (reads text from images and converts it into machine-readable text)

What AI is not? A rule-based script that automates repetitive tasks. While useful, that’s not intelligence. It doesn’t learn, adapt, or improve. It’s automation, not AI.

Why AI Matters in Labeling and Artwork

Labeling and artwork processes in regulated industries are complex, time-consuming, and prone to error. Businesses juggle thousands of SKUs, ever-changing regulatory requirements, and multilingual packaging, all under tight deadlines and compliance scrutiny.

Here’s where true AI can make a real difference:

Accelerated migration: AI can extract, analyze, and match content from legacy systems at scale—automatically.

Improved accuracy: By recognizing patterns and context, AI reduces human error in label creation and proofreading.

Faster time to market: AI drastically cuts the time spent on manual tasks like comparison, QA checks, and data input.

Informed decision-making: Predictive insights help teams prioritize updates, flag anomalies, and plan proactively.

Enter AToM: Real AI. Real Results.

Many companies encounter issues when it comes to migrating to new software. Third parties will often be contracted to help with the process, which can be costly and complicated. At Kallik, we handle the process for our clients thanks to AToM. AToM isn’t just another migration tool. It’s a game-changer powered by genuine artificial intelligence. AToM uses AI technology to:

• Identify and extract content from legacy artwork files
• Automatically match, map, and migrate content into new templates
• Handle massive volumes of data with speed and consistency
• Reduce project timescales from months to weeks—or even days

Unlike manual migration or ‘semi-automated’ solutions that require endless oversight, AToM learns as it goes, recognizing structures and formatting to intelligently populate new systems with minimal human intervention. It’s not just faster—it’s smarter.

Why It Matters Now

With regulatory landscapes shifting, competition increasing, and product lifecycles accelerating, businesses can’t afford to rely on outdated systems or manual processes. The companies that thrive in the next five years will be the ones that embrace real AI today.

True AI doesn’t just help you catch up—it propels you forward. It future-proofs your operations, sharpens your competitive edge, and enables agile response to market demands.

Final Thoughts

AI is powerful, but only when it’s real. As more vendors jump on the bandwagon, it’s crucial to ask tough questions: Is this truly AI? Or just another automated tool dressed up with buzzwords?

At Kallik, we’re delivering the real deal. AToM is just one example of how we’re leveraging true AI to simplify, streamline, and revolutionize the labeling and artwork process. So next time someone tells you they “do AI,” ask them what they really mean.

Want to see real AI in action? Speak to one of our experts on +44 (0) 1827 318100 or enquiries@kallik.com to discover what intelligent labeling migration looks like.