A persistent challenge in highly regulated industries is getting the right label on the right product at the right time. Ever-changing regulations can make this a long and arduous task, particularly when these companies maintain the usage of outdated manual labeling and artwork management processes. It is clear that the introduction of an automated system can provide value, but the question is: how?

A quick thought experiment...

Consider a designer taking 30 minutes to create a label at $40 an hour. 1000 labels would cost $20,000 to produce conventionally. Not only can Automated Artwork Generation save $1000’s by producing labels quickly and automatically, it will get it right the first time too. This is a great advantage when it comes to responding to regulatory changes, making label changes a much more straight-forward, clean process. Furthermore, this method vastly minimises the risk of recalls, which can incur massive costs in high-stakes industries. In fact, we’ve found that in the case of many of our customers, automation has allowed organisations to reach an average label and artwork generation time of well under 60 seconds.

Real-life results

Throughout 2020, we at Kallik were able to capture highly impressive Veraciti™ user data. User data improved as the year went on, as a result of continuous development in Veraciti™ tools and technology. This, in combination with our release of Project Brief Manager 3, has allowed us to achieve spectacular results, such as a 50% reduction in project completion time at a major life science company. The very same tools and technology that delivered this incredible reduction simultaneously handled a 27% increase in the number of labels or artworks being generated by Veraciti™.

Of course, the migration of our solution to AWS has also been paramount in maximising these benefits. The added speed and security which the AWS cloud provides has aided our customers in countless ways, with enhanced resilience, full compliance with ISO/IEC standards, GxP requirements and data privacy, these benefits have had a knock-on effect.

Through the adoption of our automated platform, a leading medical device company can now process a typical monthly workload of over 8,000 artwork creation jobs at an average rate of one job per 37 seconds, in turn cutting average label and artwork project completion time from 52 to just 26 days. A major chemical company, meanwhile, has seen artwork generation times slashed by 75% over a four-month period to an average of just 12 seconds per artwork generation, with another in the oil & lubricants sector reaching just 3 seconds per task.

Innovative automated artwork and label management is the way forward

Organisations in highly regulated industries who are adopting automated artwork and label generation in favour of using manual processes or outsourcing design work to third parties are seeing major time and cost reductions. Through further investment and innovation, we hope that our Veraciti™ statistics will reflect these advantages even further as 2021 progresses. We are committed to providing our customers with optimal efficiency and results.

Beyond helping companies in highly regulated industries get to grips with disparate labelling and artwork processes, our findings also demonstrate the benefits of automation scale over time and as organisations grow their operations. Many of these organisations have traditionally employed third-party designers to create and amend artwork and labels to great expense, with these assets numbering in the thousands. The cost efficiencies for bringing these operations in-house and introducing automation are clear.

Automation has a critical role to play for industries such as medical devices, pharmaceuticals, chemicals, cosmetics and food & beverages, where regulations are tight and mistakes can have serious effects on brand reputation or consumer health. 

As we have seen with the rush to comply with EU Medical Device Regulations and the potential regulatory shifts of a prospective Brexit deal, the agility and centralised control of a dedicated artwork and label management solution has become a necessity for businesses rather than simply a nice thing to have; automation is the future of efficient and reliable label and artwork management.

Highly regulated industries are continually being hit with more stringent rules and changes, particularly when it comes to their artwork and labels. As product portfolios grow and businesses penetrate new markets, it becomes increasingly difficult to identify and respond to the changes that these new regulations entail in a timely manner. 

This has a subsequent impact on speed to market, for both new and existing products, and can also result in product recalls if this process is handled inadequately. While your business needs to get products to market quickly to remain competitive, it is essential that this process is also quality-driven in order to maintain regulatory compliance.

Basic artwork management is not enough

Historically, there has been a major focus within these markets on artwork management, where artworks are approved, stored in an asset manager and version controlled. However, Gartner notes that ‘what has typically been called labeling and artwork management in the past is only artwork management that governs artwork activities for the final product packaging’. 

Enterprise labeling and e-labeling technology has subsequently emerged to ‘address the distinct needs of specialized labeling, product traceability and transparency’. It has become increasingly clear that an artwork management system is not enough to achieve speed to market. 

Enterprise label management will take your business to the next level in terms of speed to market and compliance. More and more businesses are discovering the benefits of a single, end-to-end enterprise labeling and artwork management (LAM) solution that both encapsulates and compartmentalizes the entire labeling process. Compliance is guaranteed through the ability to access audits from every step of the process, identifying problems instantaneously and preventing long-term issues such as recalls or wider compliance shortfalls.

In a highly competitive business world, the ability to quickly locate labels affected by regulatory changes and make swift amendments to them is of greater significance than ever for companies that operate on a global scale. When thinking about sharpening your label and artwork management process to drive business growth, there are three key areas to focus on:

1. Structure your data to drive traceability and quality 

In order to appreciate the value of managing and structuring your data correctly, it is helpful to consider the consequences of not doing this. Imagine that you have 10,000 products in your portfolio, and 50% of these are sold in a market where you are required to place a specific regulatory symbol on all labeling. The regulator requires you to use a different version of this symbol and you have 6 months to implement this change across all of your products. How easy would it be to find all labels and artwork which use the old symbol, update them with the new symbol and send them for approval? For most organisations, just the task of finding the impacted artworks alone can take months, due to the fact that their data structures do not allow this traceability.

Data needs to be structured in a way that allows the individual elements of an artwork or label to be managed independently of the artwork itself. Phrases, translations, symbology, imagery and all other aspects of the label need to be individually stored in centralized asset and phrase managers. This enables version control of each constituent part, as well as the ability to pre-approve each component, so you know that you're building your label with correct and compliant data. The value of this method of label data storage cannot be overstated, as it provides a basis for simplifying and optimizing the rest of the labeling process. It enables common components to be standardized and reused across all artwork and labels, and getting the data right upfront means the artwork creation process is much smoother.

2. Enable collaboration across the value chain

Once all of your label components are contained within a single location, the relevant data can be structured into a label dataset. At this stage, you can select each of the components (images, phrases etc) that your label requires and determine where they appear with the confidence that each component has already been pre-approved. 

Collaboration is key here; stakeholders across various teams such as product, marketing, regulatory and legal may be required to contribute to the label dataset. Automated routing should be in place to ensure that the people who need to give their input or approve artworks are given the opportunity to do so. Furthermore, the system you use for this needs to be readily available across the globe with 24/7/365 uptime to ensure that all timezones are catered for; cloud hosting makes this possible. 

Preventing delays at the artwork creation and approval stages is paramount to speed to market, and digitizing the data collation and approval process ensures that new artworks get to the relevant approvers as soon as possible. If the data is correct the first time and it goes straight to the people who need to see it, your new label will require far fewer rounds of approval. Speed to market is not just about how quickly the label itself is changed; it is ensuring that approvals are correctly executed the first time around too.

3. Automate traditionally manual & time consuming processes

Of course, speed to market can be improved beyond centralizing the process to one end-to-end system. Having all of your labels in a central location is one thing, but finding every label that uses a specific component is another. 

The enterprise labeling solution you choose needs to enable you to easily identify all labels that are affected by changing regulations. Take the example of the post-Brexit change from the CE mark to the UKCA mark on products sold on the UK market: the affected labels can be identified automatically through setting a simple search criteria. Perhaps in this instance the search would include (1) All UK labels (2) containing the CE mark component. This sort of search function can return search results in a matter of seconds, giving your company an accurate representation of the task at hand. 

Apply this process to tens of thousands of affected products that would otherwise need to be identified manually, and the value of this function becomes very clear - even finding just 100 impacted labels manually is an incredibly time-consuming process. In the pursuit of speed to market, the ability to easily locate labels with any given components is essential regardless of your company size.

Another clear way to speed up the process of getting a product to market is to automate artwork creation. Many businesses outsource their label artwork to external design teams, disconnecting an otherwise streamlined, end-to-end process. In the case of technical labels predominantly found in the chemical and life science industries, labels can be generated completely automatically with the right LAM solution; once the relevant components are chosen, the software will create the label for you using pre-defined templates. New artworks can be created in seconds, instead of weeks.

Digitizing your labeling and artwork management process will support revenue growth
 

An intelligent enterprise labeling and artwork management solution provides numerous competitive advantages across highly regulated industries. Kallik’s market leading solution, Veraciti™, is already helping our customers across medical devices, chemicals, cosmetics and food & beverage industries achieve huge efficiencies in their labeling processes. At Kallik, we’ve seen our customer’s project completion times cut in half, with an average label and artwork generation time of less than 60 seconds, monumentally improving speed to market. Find out more about our impressive statistics here.

Medical device manufacturers, pharmaceutical firms, chemical and cosmetics companies use Kallik to deliver trust in their labeling, confidence in their brand and integrity in their process. If you want to find out more about how we can support your label and artwork management transformation in your business, please get in touch at beth.peckover@kallik.com. We’d be more than happy to help.

The European cosmetics market is extensive, reaching an annual consumption value of over €76 billion. With many of the largest conglomerates owning dozens of brands, each with their own extensive product ranges catering to different market segments, there is a complex web that must be carefully managed and regulated. 

Beth Peckover, VP Operations at Kallik, discusses the complex regulatory landscape for cosmetics firms and argues potential upcoming changes in the European market should spark a rush for greater digital management.

The cosmetics industry is a highly competitive, complex space to do business in – from formulation and testing through to design and go-to-market strategies. Yet many cosmetics firms still struggle with injecting agility, visibility and end-to-end management into critical areas of their business. These areas may function day-to-day without major issue, but introduce any unexpected change and it can bring the entire business value chain to a halt.

No more so than through the simple label. Picture a typical cosmetics product, such as a skin-care cream. The product is covered in labels, logos and regulatory symbols, then packaged in a box covered in similar assets and branding. For many products, they may also include an enclosed supplementary leaflet. The individual assets and phrases used in this will likely number in the dozens – each carefully designed, reviewed and approved. It’s easy to see from this that any amends or updates will have a significant ripple effect, which will be multiplied across each individual affected product line.

The winds of change have reached the cosmetics market

Since the EU Cosmetics Regulation came into force in 2009 – replacing the older Cosmetics Directive – cosmetics firms looking to sell their products into the EU markets have faced a consistent set of rules to comply with.

We’ve recently seen the EU overhaul legislation in other industries traditionally considered ‘highly regulated’, with medical devices the latest to be affected by tighter requirements, and an ongoing consultation on chemical labelling and packing. The cosmetics industry looks set to be next in line – and firms must prepare for the change and disruption this will entail.

With an ongoing public consultation on revising the Cosmetics Regulation to better align with EU sustainability goals, a shake-up – and most likely tightening – of the rules and requirements surrounding cosmetics products is imminent. Critical assets such as labels and artwork are unlikely to be immune.

Tighten asset management and visibility before it’s too late

With this in mind, major cosmetics companies with global product lines numbering in the hundreds or even thousands could face a significant challenge to identify, update and re-issue all affected assets to achieve compliance with any new or amended regulations.

These potential changes are solely for a single region – the EU. Other lucrative markets such as China and the U.S. will have their own regulatory regimes for products to comply with. It is clear a new approach to manage cosmetic product assets on a large scale is required to better handle these challenges.

There are three key ways cosmetics companies can embrace digital asset management to tighten regulatory compliance and at the same time enhance operations:

1. Knock down data siloes and build a single source of truth

A natural first step for any compliance project is to identify any cosmetics products affected by upcoming reforms before actioning the required changes. This is easier said than done, and often uncovers siloed assets, separate translations or region and nation-specific product lines that fall outside of the oversight of a central corporate team. Acquisitions of smaller companies can also introduce similar complexity, throwing new and unexpected product lines, outdated assets or new-language content into the mix.

Combine these issues, and the cost, complexity and timeframe of a compliance project can quickly threaten to spiral out of control.

Enter digital, centralised label and artwork management solutions. With a cloud-based platform that can be accessed by any team from any location, capable of managing all global and local assets within a ‘single source of truth’, cosmetics firms can better understand the scale of the task that lies ahead and avoid any unpleasant revelations further down the line.

2. Ditch the manual processes – this is just too complex to manage at scale

Consider a product range of 100 different cosmetics – each sold into the EU and requiring product packaging and labelling in each of the bloc’s 24 different languages. Each language or product type introduced adds another layer of complexity and scale to the task at hand. Multiple translations, requested and managed by different teams worldwide, can also rapidly increase the risk of duplication.

Add to this the departmental disconnects experienced by many large companies, especially those operating in numerous countries and regions worldwide, and it becomes increasingly clear that label, artwork and packaging assets cannot be easily tracked, managed and amended across every product line without investing significant time, capacity and money.

By introducing advanced technologies such as automation, companies can reduce the manual burden of identifying each individual affected asset, making the necessary changes in-house and running through the review, approval and reissuing process. By adding this digital helping hand, firms can also reduce the risk of human error being introduced – such as misplaced logos being printed on a product label, or outdated phrases used on packaging.

3. Time for a digital facelift for label and artwork management

As digital transformation efforts accelerate across the board, driven by factors from pandemic disruption to new business models and rising customer expectations, cosmetics firms simply cannot afford to stand still and continue with legacy processes and systems. Yet a new breed of advanced label and artwork management systems has arrived to help tackle many of these digital pain-points felt by the industry.

Kallik has extensive experience in helping firms operating in highly regulated industries overcome their compliance challenges, ranging from chemicals to medical devices. Leading global cosmetics seller Mary Kay, for example, uses the Kallik Veraciti™ platform and capabilities such as “Where Used” functionality to better track and manage global assets affected by industry changes or evolving business requirements.

By moving away from legacy methods of asset management, firms can better get to grips with the global picture of their product lines and operations, unlocking the agility and resilience needed to respond to business disruptions such as regulatory change.

The price of inactivity is high – act now…

The challenges brought by non-compliant cosmetics operations are not simple a ‘cost of doing business’ – they can be wide-ranging and cause significant damage. This could range from product recalls and regulator investigations, freezes on selling products into certain markets and even long-term damage to brand confidence.

…and reap the benefits across the value chain

The benefits of digitisation don’t stop at compliance. They extend throughout cosmetics firm operations, adding greater accuracy, consistency and agility – such as the ability to rapidly update large numbers of labels with new product ingredients – to every step of the business value chain.

By acting now, cosmetics firms can establish truly end-to-end digital operations for managing all global assets in a single, secure cloud-based repository.

Want to know more?

Whether you’re in the food and beverage, pharmaceutical, medical device, chemical, or the cosmetic industry, our experts are ready to help you transform your labeling and artwork management with the help of our innovative software, leading the way in the labeling and artwork software space. Get in touch today to see what we can do for you at enquiries@kallik.com or call +44 (0) 1827 318100.

In a world where regulations tighten, consumer demands evolve, and sustainability takes precedence, the Labeling and Artwork industry is undergoing a profound digital transformation. Our comprehensive guide (Top Tips: Your Guide to Mastering Enterprise Labeling & Artwork in 2024) delves into this revolution, offering insights from industry experts and real-world success stories that highlight the crucial role of digitalization.
 

Embracing the Digital Revolution

The shift from traditional processes to cloud-based, automated platforms in labeling and artwork management (LAM) has become a strategic imperative for organizations navigating regulatory complexities and adapting to changing market landscapes. Cloud-based solutions have emerged as the cornerstone, enabling global collaboration, instant updates, and enhanced security. According to Gartner, by 2025, an estimated 85% of businesses will have adopted cloud-based technologies into their daily operations—a trend that's reshaping the industry's standards and capabilities.
 

The Power of Artificial Intelligence and Automation

Integrating AI-driven systems has revolutionized accuracy and speed in LAM, significantly reducing errors and facilitating swift adaptations to regulatory changes. Automated artwork creation and modification, often taking just seconds, have replaced weeks of manual revisions. The transformative impact of AI isn't just about efficiency; it's about achieving complete regulatory compliance and instilling confidence in labeling accuracy.
 

Template Technology: A Game-Changer in Efficiency and Compliance

Template technology offers agility, scalability, and compliance, leading to significant cost savings and ensuring precision in label and artwork management. Its impact extends beyond financial implications, playing a vital role in regulatory adherence, particularly in critical industries like healthcare.
 

Prioritizing Personalization and Sustainability

The demand for sustainable packaging and labeling is at an all-time high. Digital platforms are enabling businesses to swiftly adapt to eco-friendly practices through customizable, pre-designed templates, ensuring operational fluidity while meeting sustainability goals.
 

Looking Ahead to 2024

As we move further into 2024, the evolution of LAM continues to be driven by digital innovation. The strategic adoption of cloud-based solutions, AI integration, template technology, and a focus on sustainability is shaping the future of enterprise labeling and artwork management. This digital transformation isn't just an upgrade—it's a fundamental revolution that propels businesses toward operational excellence and unwavering precision in a fast-paced global marketplace.

Your Next Step in Mastering LAM

If you're eager to learn more about the digitalization of labeling and artwork or seek guidance on enhancing your LAM process, our comprehensive guide offers expert insights and success stories to guide your journey. Download the full guide here and take the first step toward mastering enterprise labeling and artwork in 2024.
 

For personalized advice and assistance tailored to your business needs, speak to a Kallik expert today by emailing enquiries@kallik.com. Your journey toward a more efficient, compliant, and sustainable LAM process begins here.
 

Download the full guide for expert insights and success stories in mastering Enterprise Labeling & Artwork in 2024.

In the dynamic world of cosmetics, where trends shift as swiftly as the seasons, maintaining brand consistency while complying with regulatory requirements can be a daunting task. Often with a large range of products catering to diverse consumer needs, ensuring that each label or artwork reflects the essence of the brand, is up to date with any current promotions, and meets legal standards is crucial. This is where automation in cosmetic labeling emerges as a game-changer, offering a seamless blend of consistency and compliance.
 

Let’s start with the basics and break down what automation actually is...

Introducing automation
 

Automation is the process of utilizing technology and machinery to perform tasks and processes with minimal human intervention. It involves the implementation of systems and software that streamline repetitive or labor-intensive tasks, allowing for increased efficiency, accuracy, and consistency. 
 

Essentially, automation enables the execution of predefined actions or workflows based on predetermined criteria, reducing the need for manual intervention and freeing up human resources. Whether it's automating manufacturing processes, data entry, or customer interactions, automation empowers organizations to improve productivity, reduce errors, save money, and adapt to rapidly changing business environments.
 

Artwork and labeling automation can do a lot more than simply store, track and approve artwork. A single, end-to-end enterprise labeling and artwork management solution controls the entire labeling process, enabling automated artwork or label creation and modification in the same system. These tools can update artwork and labels over thousands of variants and locations and generate new artwork ready for print. All this can be done in as little as 60 seconds, compared to the many weeks and months of revisions and reworks that are often commonplace.
 

So now let’s break down how automation can specifically benefit the cosmetics industry…
 

Ensuring Consistency, Eliminating Errors and Streamlining Global Product Management
 

When it comes to labeling and artwork, it can be a massive headache for marketers looking to achieve brand consistency and get everything looking good while also staying compliant - that’s a lot to juggle on one small label! Fortunately, with the power of tools like Veraciti’s Automated Artwork Generation (AAG) and label templates, your problems have been solved.
 

How Does AAG Work?
 

AAG dynamically assembles the chosen pre-approved content. By using intelligent pre-approved templates to automatically generate the artwork or label, the need for human input is removed, reducing the risk of errors as well as rapidly decreasing project completion times. Labels or artworks are created within seconds rather than days or weeks.
 

The traditional way to do this is to store data in a database and use a template to control the look and location of the imported data. The issue with this is that to update and actually see 100 populated labels the user has to import that data and then compile each label individually, 100 times in this example. With Veraciti, the user can add the 100 labels to a single project and use the AAG automation to change all 100 at once. There is no need to open and compile each of the 100 labels to see them all complete. Veraciti will change all of them consistently and reliably. The labels can be seen at a much earlier stage in the process which helps you to spot errors and consistency issues earlier on.
 

Labeling errors can be incredibly time consuming and costly as well as posing serious safety risks. Before using our Veraciti software, one of our biggest customers typically dealt with around one content or layout error per month and since using Kallik’s solution they have experienced no errors at all. In the case of traditional labeling and artwork, mistakes can result in reprinting, wasted labels, and increased resource consumption. However, label templates and proofreading tools significantly minimize the risk of human errors in label design by having a pre-approved bank of assets that can be simply dropped into templates that meet all the relevant regulations for the product. 
 

How Do Label And Artwork Templates Work?
 

Label or artwork templates are pre-designed formats that are used as a basis for creating labels for various products, packages, or documents. These templates typically include placeholders for variable information such as product names, descriptions, barcodes, pricing, and other relevant details. Label or artwork templates are far more efficient, accurate and compliant than relying on graphic design software such as Adobe Illustrator or Adobe InDesign.
 

At the heart of template technology lies its ability to automatically resize text, scale barcodes, and adapt images. "The agility and scalability offered by template technology represent a monumental leap in streamlining label and artwork management," explained Bob Tilling, VP of Global Sales at Kallik.
 

This not only ensures that all products within a brand maintain a uniform look and feel, enhancing brand identity, but with strict regulations on ingredient lists, warnings, and usage instructions, label templates in conjunction with AAG can generate consistent, compliant labels in minutes. With the power of label templates you can rest assured your labels or artwork include all necessary regulatory information, ensuring compliance with local and international standards.
 

How Can Automation Help to Manage These Assets?
 

But what about managing all of these assets that are used to build the templates? Keeping your assets well organized, up to date and easily accessible isn’t always simple. Veraciti’s Asset and Phrase Managers contain the individual building blocks of all labels and artworks in Veraciti, such as icons, phrases, symbols, and translations. Users can organize, pre-approve and reuse these assets in one central location, maintaining complete version control and audit trails. The ability to pre-approve assets and phrases before they are used ensures that every individual part of the artwork is compliant with the regulatory requirements. 
 

What’s more, it’s so simple to search for the asset you’re looking for with the ability to search by color, material used, the brand it belongs to, etc. The ‘Where Used’ function is also incredibly useful here as it has the ability to identify specific components and recognize every artwork or label where they have been used previously. With ever-changing regulations, this makes the process of making bulk changes to icons, images and phrases seamless, both facilitating and accelerating the process of achieving regulatory compliance.
 

And here’s where the automation comes in - these assets can then be automatically pulled into your label template, ready to use! If that’s not enough, once artworks and labels are completed and approved, they are also automatically stored in the Asset Manager with full version control, audit trails and metadata. So you really can’t ever lose track of anything with this level of automation, so no more worrying about lost artwork, duplicate assets, you’re ready to go!
 

Using Automation for Global Product Management
 

It’s all good and well creating consistent, accurate labels and artwork, but what about when it comes to producing these labels and artwork for your products in other countries? You want to maintain that same level of consistency and accuracy - which is where automation comes in again. 
 

Veraciti revolutionizes this process by enabling organizations to swiftly generate labels and artwork in multiple languages, all within a matter of seconds. This groundbreaking capability eliminates the necessity for linguistic expertise, a significant obstacle particularly for non-native speakers who may struggle with language nuances.
 

Unlike competitors who may rely on less accurate methods like Google Translate, Veraciti offers pre-approved translations derived from a single source of truth, ensuring consistency and accuracy across all your labels and artwork. This not only streamlines the process but also reduces the workload, as organizations no longer need to create separate labels and artwork for each language, enhancing accessibility as well as cutting costs and providing faster speed-to-market.
 

John Blake Summarizes the Benefits of Automation
 

Gartner’s John Blake commented on this, "With newer application digitized tools, users we eliminate that reliance on the manual processes. And those manual processes tend to come in the form of email, spreadsheets, again, these data silos. And what we start to enable is flexibility. So users can manage information across multiple functions, in fact, multiple sites, users know, in fact, even do it globally. The applications are scalable, so kind of moving away from a single desktop or a single site, a single server, right? And there's an aspect of composability, so how the user can identify, adapt, and utilize the data.”
 

We’ve seen the benefits firsthand many times here at Kallik. Just recently, ​​we helped one of our customers, an American consumer health company, to become more efficient and achieve higher accuracy rates. By making some strategic changes to the process, our team was able to execute seven projects across four regions simultaneously in January 2024. This resulted in an impressive aggregate right-first-time artwork accuracy quality score of 97.96% for the month, with all projects delivered on time or ahead of schedule. This contrasts with the usual 5-10 iterations required without Veraciti, showcasing the effectiveness of automation in achieving this level of efficiency.
 

Let’s look at some more examples of how Veraciti’s automation has helped customers in the cosmetics industry specifically…
 

Mary Kay Inc.
 

For over 50 years, Mary Kay Inc. has not only revolutionized the beauty industry but also empowered countless women worldwide. With a presence in nearly 40 countries, Mary Kay's commitment to quality and innovation is unparalleled. However, as the brand expanded globally, it faced the challenge of outdated labeling systems and disjointed artwork processes.
 

Kallik's unique ability to automate the entire end-to-end process proved to be the catalyst for Mary Kay's success. Not only did Veraciti reduce labeling artwork creation times, but it also empowered Mary Kay to extend its best practices by automatically generating audit trails. Emma Polman, Manager, Creative Business Packaging, Mary Kay Inc. Addison, Texas explained, “Kallik’s unique selling point was the ability to automate artwork creation and editing. Kallik was the only company that could deliver this functionality.”
 

House of Cheatham
 

House of Cheatham, a market leader in the area of personal and beauty care, was recently faced with the challenge of maintaining the latest versions of artwork files amidst regulatory requirements Therefore, the company embarked on a digital transformation journey with Kallik's Veraciti.
 

“In the first year of implementing the solution, we processed 140 new artworks,” a representative from House of Cheatham, explained. “Prior to Veraciti, the best we could achieve was 24 per annum. In the second year, we increased this figure to over 400, with no additional resources — a 17-fold increase in our artwork production levels compared to our previous solution. Not only this, but we’ve increased accuracy and taken significant costs out of the process.”
 

With Veraciti's Asset Manager and automated reports, House of Cheatham gained newfound, automated efficiency in processing data, tracking asset versioning, and identifying bottlenecks in their processes. Their representative said, “Kallik has also enabled us to identify and resolve bottlenecks in our processes that were previously difficult to detect, while Veraciti’s intuitive dashboards and automated reports allow us to measure the effectiveness of the whole launch process.” The result? Increased throughput, reduced staff time on workflows, and a streamlined launch process that sets the stage for future growth.
 

Embracing the Future of Cosmetic Labeling
 

As the cosmetics industry continues to evolve, the importance of automation in labeling cannot be overstated. Brands like Mary Kay Inc. and House of Cheatham serve as beacons of innovation, leveraging technology to enhance brand consistency, creativity, and compliance.
 

John summarized: “The legacy systems can just no longer keep up. It's costing organizations too much time, too many resources, and certainly the inability for systems to break down those silos, it’s just causing businesses too many problems.” The shift towards cloud-based, automated, AI-driven platforms marks the beginning of a new era—one where the convergence of technology and innovation becomes the foundation of an efficient, compliant labeling and artwork management process.
 

Want to see the power of cloud-based labeling and artwork management software for yourself? Whether you’re in the food and beverage, pharmaceutical, medical device, chemical, or even the cosmetic industry, our experts are ready to help you transform your labeling and artwork management with the help of our innovative software, leading the way in the labeling and artwork software space. Get in touch today to see what we can do for you at enquiries@kallik.com or call +44 (0) 1827 318100.